Branding the university: relational strategy of identity construction in a competitive field

Drori, Gili S. ; Delmestri, Giuseppe ; Oberg, Achim

Document Type: Book chapter
Year of publication: 2013
Book title: Trust in Universities
The title of a journal, publication series: Wenner-Gren international series
Volume: 86
Page range: 137-151
Publisher: Engwall, Lars
Place of publication: London
Publishing house: Portland Press
ISBN: 978-1-85578-194-8
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Mittelstandsforschung (ifm)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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