Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments


Schuhmacher, Monika C. ; Janda, Sergej von ; Woodside, Arch G.



DOI: https://doi.org/10.1080/20932685.2013.857822
URL: http://www.tandfonline.com/doi/abs/10.1080/2093268...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Journal of Global Fashion Marketing : JGfM
Volume: 5
Issue number: 1
Page range: 1-25
Place of publication: Abingdon
Publishing house: Routledge, Taylor & Francis Group
ISSN: 2093-2685
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item