Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments


Schuhmacher, Monika C. ; Janda, Sergej von ; Woodside, Arch



DOI: https://doi.org/10.1080/20932685.2013.857822
URL: http://www.tandfonline.com/doi/abs/10.1080/2093268...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Journal of Global Fashion Marketing : JGfM
Volume: 5
Issue number: 1
Page range: 1-25
Place of publication: Abingdon
Publishing house: Routledge, Taylor & Francis Group
ISSN: 2093-2685
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Woodside, Arch (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Article]


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