Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

Schuhmacher, Monika C. ; Janda, Sergej von ; Woodside, Arch G.

Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Journal of Global Fashion Marketing : JGfM
Volume: 5
Issue number: 1
Page range: 1-25
Place of publication: Abingdon
Publishing house: Routledge, Taylor & Francis Group
ISSN: 2093-2685
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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