Theoretical framework of social marketing effectiveness: Drawing the big picture on its functioning

Thaler, Julia ; Helmig, Bernd

Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Nonprofit & Public Sector Marketing
Volume: 25
Issue number: 3
Page range: 211-236
Place of publication: Binghamton, NY
Publishing house: Haworth
ISSN: 1049-5142 , 1540-6997
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 350 Public administration
650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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