Theoretical framework of social marketing effectiveness: Drawing the big picture on its functioning

DOI:	https://doi.org/10.1080/10495142.2013.819708
URL:	http://www.tandfonline.com/doi/abs/10.1080/1049514...
Document Type:	Article
Year of publication:	2013
The title of a journal, publication series:	Journal of Nonprofit & Public Sector Marketing
Volume:	25
Issue number:	3
Page range:	211-236
Place of publication:	Binghamton, NY
Publishing house:	Haworth
ISSN:	1049-5142 , 1540-6997
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	350 Public administration 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Thaler, Julia ; Helmig, Bernd

Google Scholar: Thaler, Julia ; Helmig, Bernd

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