Theoretical framework of social marketing effectiveness: Drawing the big picture on its functioning


Thaler, Julia ; Helmig, Bernd



DOI: https://doi.org/10.1080/10495142.2013.819708
URL: http://www.tandfonline.com/doi/abs/10.1080/1049514...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Nonprofit & Public Sector Marketing
Volume: 25
Issue number: 3
Page range: 211-236
Place of publication: Binghamton, NY
Publishing house: Haworth
ISSN: 1049-5142
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 350 Public administration
650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Thaler, Julia ; Helmig, Bernd (2013) Theoretical framework of social marketing effectiveness: Drawing the big picture on its functioning. Journal of Nonprofit & Public Sector Marketing Binghamton, NY 25 3 211-236 [Article]


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