Why do Donors Donate? Examining the Effects of Organizational Identification and Identity Salience on the Relationships among Satisfaction, Loyalty and Donation Behavior


Boenigk, Silke ; Helmig, Bernd



DOI: https://doi.org/10.1177/1094670513486169
URL: http://journals.sagepub.com/doi/10.1177/1094670513...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Service Research : JSR
Volume: 16
Issue number: 4
Page range: 533-548
Place of publication: Thousand Oaks, Calif. [u.a.]
Publishing house: Sage Periodicals Press
ISSN: 1094-6705
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Boenigk, Silke ; Helmig, Bernd (2013) Why do Donors Donate? Examining the Effects of Organizational Identification and Identity Salience on the Relationships among Satisfaction, Loyalty and Donation Behavior. Journal of Service Research : JSR Thousand Oaks, Calif. [u.a.] 16 4 533-548 [Article]


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