Leveraging Business Intelligence and Analytics (BI&A) for better decision making on the operational level will become a key differentiator for competition. This paper moves beyond the data-centric view and argues that a process-centric use of BI&A is highly beneficial, as it creates visibility by setting single pieces of data into a business process context. We establish a conceptual framework for analyzing if business processes require enhanced visibility of recent BI&A advances like Big Data analytics. Grounded in the Information Processing View of the firm, we argue that enhanced BI&A is particularly valuable for processes with high visibility requirements. These processes are characterized by high process intricacy, interdependence, and importance. We use an exemplary real-world process to illustrate our framework and show why enhanced visibility is needed. Practically, the framework helps organizations to identify processes that require sophisticated BI&A.
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Dieser Eintrag ist Teil der Universitätsbibliographie.
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