Making the Intangible Tangible: Launch Decisions for Service Innovations


Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference or workshop publication
Year of publication: 2014
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Page range: 21-23
Conference title: American Marketing Association Winter Educators' Conference 2014
Location of the conference venue: Orlando, Fla.
Date of the conference: 21-23.02.2014
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: https://orcid.org/0000-0002-7990-8542, Schuhmacher, Monika C. and Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Conference or workshop publication]


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