Making the Intangible Tangible: Launch Decisions for Service Innovations

Document Type:	Conference or workshop publication
Year of publication:	2014
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Page range:	21-23
Conference title:	American Marketing Association Winter Educators' Conference 2014
Location of the conference venue:	Orlando, Fla.
Date of the conference:	21-23.02.2014
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

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