Making the Intangible Tangible: Launch Decisions for Service Innovations

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference or workshop publication
Year of publication: 2014
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Page range: 21-23
Conference title: American Marketing Association Winter Educators' Conference 2014
Location of the conference venue: Orlando, Fla.
Date of the conference: 21-23.02.2014
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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