The Bandwagon Effect in Digital Environments: An Experimental Study on Kickstarter.com


Steininger, Dennis M. ; Lorch, Mark ; Veit, Daniel J.



URL: https://www.researchgate.net/publication/260088116...
Additional URL: http://digital.ub.uni-paderborn.de/hs/content/page...
Document Type: Conference or workshop publication
Year of publication: 2014
Book title: MKWI 2014 - Multikonferenz Wirtschaftsinformatik : 26. - 28. Februar 2014 in Paderborn ; Tagungsband
Page range: 546-556
Date of the conference: 26.-28.2.2014
Author/Publisher of the book
(only the first ones mentioned)
:
Kundisch, Dennis
Place of publication: Paderborn
Publishing house: Univ.
ISBN: 978-3-00-045311-3
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Mittelstandsforschung (ifm)
Business School > Mittelstandsforschung u. Entrepreneurship (Woywode)
Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit -2013)
Subject: 650 Management
Keywords (English): Kickstarter , Crowdfunding , Crowdsourcing , Entrepreneurship
Abstract: Online investment decision behavior in crowdfunding projects is characterized by a lack of information and a comparativ ely high risk. Although crowdfunding has achieved notable attention from the general public in the last years, the academic research on this fast-growing market remains rather limited until today. This paper investigates how users behave when making risky online investment decisions in crowdfunding. How are they influenced by information on the choices of earlier funders on a web-based platform? These questions are evaluated using an online experiment based on kickstarter.com. We show that crowdfunding supporters follow the signal of previous users, even when this is associated with a higher monetary commitment. Based on these findings, implications for crowdfunding project creators and platform operators are discussed.
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Steininger, Dennis M. ; Lorch, Mark ; Veit, Daniel J. The Bandwagon Effect in Digital Environments: An Experimental Study on Kickstarter.com. Kundisch, Dennis 546-556 In: MKWI 2014 - Multikonferenz Wirtschaftsinformatik : 26. - 28. Februar 2014 in Paderborn ; Tagungsband (2014) Paderborn [Conference or workshop publication]


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