On the Effectiveness of Social Media Marketing - What Do We Really Know?


Helmig, Bernd ; Thaler, Julia



Document Type: Conference presentation
Year of publication: 2009
Conference title: 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Location of the conference venue: Cleveland, OH
Date of the conference: November 2009
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management




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Helmig, Bernd ; Thaler, Julia On the Effectiveness of Social Media Marketing - What Do We Really Know? (2009) 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) (Cleveland, OH) [Conference presentation]


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