Informationsaktivitäten des Vertriebs im Innovationsprozess

Additional URL:	http://imu2.bwl.uni-mannheim.de/fileadmin/files/im...
Document Type:	Article
Year of publication:	2014
The title of a journal, publication series:	Sales Management Review
Volume:	23
Issue number:	1
Page range:	46-52
Place of publication:	Wiesbaden
Publishing house:	Springer Gabler
ISSN:	2196-3207 , 1865-6544
Publication language:	German
Institution:	Business School > Marketing & Innovation (Kuester 2005-) Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Subject:	330 Economics
Additional information:	Auch als: IMU Research Insights ; 017, 2003 [s. Weitere URL]