Informationsaktivitäten des Vertriebs im Innovationsprozess

Kuester, Sabine ; Rauch, Andreas

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Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Sales Management Review
Volume: 23
Issue number: 1
Page range: 46-52
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISSN: 2196-3207 , 1865-6544
Publication language: German
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Subject: 330 Economics
Additional information: Auch als: IMU Research Insights ; 017, 2003 [s. Weitere URL]

Dieser Eintrag ist Teil der Universitätsbibliographie.

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