From CRM to xRM: Managerial trends and technological challenges on the way to anything relationship management

Britsch, Johannes ; Kölmel, Bernhard

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: eChallenges 2011 : conference and exhibition, 26-28 October, Florence, Italy; conference proceedings
Page range: No. 143
Conference title: eChallenges 2011
Location of the conference venue: Florence, Italy
Date of the conference: 26.10.2011
Publisher: Cunningham, Paul
Place of publication: Dublin
Publishing house: IIMC, Internat. Information Management Corp.
ISBN: 978-1-905824-27-4
Publication language: English
Institution: Business School > Mittelstandsforschung u. Entrepreneurship (Woywode 2007-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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