From CRM to xRM: Managerial trends and technological challenges on the way to anything relationship management


Britsch, Johannes ; Kölmel, Bernhard


URL: https://www.urenio.org/wp-content/uploads/2011/10/...
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: eChallenges 2011 : conference and exhibition, 26-28 October, Florence, Italy; conference proceedings
Page range: No. 143
Conference title: eChallenges 2011
Location of the conference venue: Florence, Italy
Date of the conference: 26.10.2011
Author/Publisher of the book
(only the first ones mentioned)
:
Cunningham, Paul
Place of publication: Dublin
Publishing house: IIMC, Internat. Information Management Corp.
ISBN: 978-1-905824-27-4
Publication language: English
Institution: Business School > Mittelstandsforschung u. Entrepreneurship (Woywode)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Britsch, Johannes ; Kölmel, Bernhard From CRM to xRM: Managerial trends and technological challenges on the way to anything relationship management. Cunningham, Paul No. 143 In: eChallenges 2011 : conference and exhibition, 26-28 October, Florence, Italy; conference proceedings (2011) Dublin eChallenges 2011 (Florence, Italy) [Conference or workshop publication]


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