Management and Consequences of Product Eliminations

Prigge, Jana-Kristin

URL:	http://www.emac-online.org/userfiles/file/pages%20...
Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	EMAC Chronicle
Volume:	6
Page range:	10
Place of publication:	Brussels
Publishing house:	European Marketing Acad.
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics
Additional information:	Online Ressource

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