Is the more always better? A comparative study of success drivers in new product and new service development


Homburg, Christian ; Kühnl, Christina



DOI: https://doi.org/10.1016/j.jbusres.2013.08.017
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 67
Issue number: 7
Page range: 1360-1367
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kühnl, Christina (2014) Is the more always better? A comparative study of success drivers in new product and new service development. Journal of Business Research : JBR New York, NY 67 7 1360-1367 [Article]


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