Same sound, same preference? Investigating sound symbolism effects in international brand names


Kühnl, Christina ; Mantau, Alexandra



DOI: https://doi.org/10.1016/j.ijresmar.2013.05.002
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 30
Issue number: 4
Page range: 417-420
Place of publication: Amsterdam
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kühnl, Christina ; Mantau, Alexandra (2013) Same sound, same preference? Investigating sound symbolism effects in international brand names. International Journal of Research in Marketing : IJRM Amsterdam 30 4 417-420 [Article]


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