Same sound, same preference? Investigating sound symbolism effects in international brand names

DOI:	https://doi.org/10.1016/j.ijresmar.2013.05.002
URL:	http://www.sciencedirect.com/science/article/pii/S...
Document Type:	Article
Year of publication:	2013
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	30
Issue number:	4
Page range:	417-420
Place of publication:	Amsterdam
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kühnl, Christina ; Mantau, Alexandra

Google Scholar: Kühnl, Christina ; Mantau, Alexandra

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