Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen

Kühnl, Christina ; Prigge, Jana-Kristin

Document Type: Book chapter
Year of publication: 2013
Book title: Handbuch Kundenbindungsmanagement
Page range: 549-577
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-3438-3
Edition: 8.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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