Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen

Document Type:	Book chapter
Year of publication:	2013
Book title:	Handbuch Kundenbindungsmanagement
Page range:	549-577
Publisher:	Bruhn, Manfred
Place of publication:	Wiesbaden
Publishing house:	Gabler
ISBN:	978-3-8349-3438-3
Edition:	8.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kühnl, Christina ; Prigge, Jana-Kristin

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