Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing : Fundraising-Instrument für Nonprofit-Organisationen


Lauper, Patricia



Document Type: Book
Year of publication: 2011
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-2984-6 , 978-3-8349-6721-3
Publication language: German
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management
Additional information: Zugl.: Fribourg, Univ., Diss., 2009

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Lauper, Patricia (2011) Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing : Fundraising-Instrument für Nonprofit-Organisationen. Wiesbaden [Book]


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