Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing : Fundraising-Instrument für Nonprofit-Organisationen

Lauper, Patricia

Document Type:	Book
Year of publication:	2011
Place of publication:	Wiesbaden
Publishing house:	Gabler
ISBN:	978-3-8349-2984-6 , 978-3-8349-6721-3
Publication language:	German
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	650 Management
Additional information:	Zugl.: Fribourg, Univ., Diss., 2009

Dieser Eintrag ist Teil der Universitätsbibliographie.

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