Amazon: How Amazon Establishes a Global Reach in E-tailing


Schuhmacher, Monika C. ; Heß, Silke C.


Document Type: Book chapter
Year of publication: 2013
Book title: Marketing Management : A Contemporary Perspective
Page range: 455-462
Author/Publisher of the book
(only the first ones mentioned)
:
Homburg, Christian
Place of publication: London [u.a.]
Publishing house: McGraw-Hill Higher Education
ISBN: 978-0-07-714604-7
Edition: 2.
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Book chapter]


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