Customer Confusion and Product Line Size: Implications for Product Line Management


Buys, Sebastian


Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Winter Educators' Conference
Location of the conference venue: New Orleans, La.
Date of the conference: 19.-22. Februar
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. (2010) AMA Winter Educators' Conference (New Orleans, La.) [Conference presentation]


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