Customer Integration: Antecedents and Consequences


Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2010
Conference title: 5th European Conference on Innovation and Entrepreneurship
Location of the conference venue: Athens, Greece
Date of the conference: 16.-17. September
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. (2010) 5th European Conference on Innovation and Entrepreneurship (Athens, Greece) [Conference presentation]


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