Integrating Customers in New Product Development


Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2011
Conference title: 33rd Annual PDMA Conference Research Forum
Location of the conference venue: Anaheim, Calif.
Date of the conference: 30. Oktober - 1. November
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Schuhmacher, Monika C. Integrating Customers in New Product Development. (2011) 33rd Annual PDMA Conference Research Forum (Anaheim, Calif.) [Conference presentation]


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