Integrating Customers in New Product Development

Schuhmacher, Monika C.

Document Type: Conference presentation
Year of publication: 2011
Conference title: 33rd Annual PDMA Conference Research Forum
Location of the conference venue: Anaheim, Calif.
Date of the conference: 30. Oktober - 1. November
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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