Salesforce Integration in New Product Development – A Key Driver of New Product Success?


Hildesheim, Andreas


Document Type: Conference presentation
Year of publication: 2011
Conference title: Australian & New Zealand Marketing Academy Conference 2011
Location of the conference venue: Perth, Australia
Date of the conference: 28. – 30. November 2011
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? (2011) Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference presentation]


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