Salesforce Integration in New Product Development – A Key Driver of New Product Success?

Hildesheim, Andreas

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	Australian & New Zealand Marketing Academy Conference 2011
Location of the conference venue:	Perth, Australia
Date of the conference:	28. – 30. November 2011
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

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