Salesforce Integration in New Product Development - A Key Driver of New Product Success?


Hildesheim, Andreas


Document Type: Conference presentation
Year of publication: 2012
Conference title: AMA Winter Educators' Conference
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 17.02.-19.02.2012
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? (2012) AMA Winter Educators' Conference (St. Petersburg, Russia) [Conference presentation]


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