Salesforce Integration in New Product Development - A Key Driver of New Product Success?

Hildesheim, Andreas

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	AMA Winter Educators' Conference
Location of the conference venue:	St. Petersburg, Russia
Date of the conference:	17.02.-19.02.2012
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

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