Designing the marketing mix when launching a technological radical innovation

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	International Product Development Management Conference
Location of the conference venue:	Manchester, UK
Date of the conference:	18.-19. Juni
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Schuhmacher, Monika C.

Google Scholar: Schuhmacher, Monika C.

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