Using price strategy to manage adoption barriers of radical new products

Document Type:	Conference presentation
Year of publication:	2013
Conference title:	AMA Winter Marketing Educators' Conference 2013
Location of the conference venue:	Las Vegas, Nev.
Date of the conference:	15.-17.02.2013
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

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