Using price strategy to manage adoption barriers of radical new products

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2013
Conference title: AMA Winter Marketing Educators' Conference 2013
Location of the conference venue: Las Vegas, Nev.
Date of the conference: 15.-17.02.2013
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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