Using price strategy to manage adoption barriers of radical new products


Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2013
Conference title: AMA Winter Marketing Educators' Conference 2013
Location of the conference venue: Las Vegas, Nev.
Date of the conference: 15.-17.02.2013
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




+ Citation Example and Export

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Conference presentation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item