Cross-Functional Integration of Product Management and Product Design in Application Software Development: Exploration of Success Factors


Botzenhardt, Achim ; Meth, Hendrik ; Maedche, Alexander



Document Type: Conference presentation
Year of publication: 2011
Conference title: International Conference on Information Systems : ICIS 2011
Location of the conference venue: Shanghai, China
Date of the conference: 4. - 7. Dezember 2011
Publication language: English
Institution: Business School > Wirtschaftsinformatik IV (Mädche -2015)
Subject: 330 Economics




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Botzenhardt, Achim ; Meth, Hendrik ; Maedche, Alexander Cross-Functional Integration of Product Management and Product Design in Application Software Development: Exploration of Success Factors. (2011) International Conference on Information Systems : ICIS 2011 (Shanghai, China) [Conference presentation]


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