No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names


Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina



Document Type: Conference presentation
Year of publication: 2013
Conference title: 42nd Annual EMAC Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: 2013
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management







Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item