No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina

Document Type: Conference presentation
Year of publication: 2013
Conference title: 42nd Annual EMAC Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: 2013
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

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