No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names

Document Type:	Conference presentation
Year of publication:	2013
Conference title:	42nd Annual EMAC Conference
Location of the conference venue:	Istanbul, Turkey
Date of the conference:	2013
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

BASE: Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina

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