No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names


Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina



Document Type: Conference presentation
Year of publication: 2013
Conference title: 42nd Annual EMAC Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: 2013
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina No More "Lost in Translation" by Applying Sound Symbolism in International Brand Names. (2013) 42nd Annual EMAC Conference (Istanbul, Turkey) [Conference presentation]


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