The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 549-550
Conference title: AMA Summer Educators' Conference 2011
Location of the conference venue: San Francisco, CA
Date of the conference: 5-7 August 2011
Publisher: Noble, Stephanie M.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61839-652-5
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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