Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing

DOI:	https://doi.org/10.1007/978-3-319-10873-5_120
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Volume:	34
Page range:	222
Conference title:	AMS 40th Anniversary Conference 2011
Location of the conference venue:	Coral Gables, Fla.
Date of the conference:	24.-27.05.2011
Publisher:	Dato-on, Mary Conway
Place of publication:	Ruston, LA ; Cham
Publishing house:	AMA ; Springer
ISBN:	0-939783-37-1 , 978-3-319-10872-8 , 978-3-319-10873-5
ISSN:	NULL
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management
Additional information:	Bei Springer ersch. 2015

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie

Google Scholar: Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie

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