Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing


Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie



DOI: https://doi.org/10.1007/978-3-319-10873-5_120
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series: Proceedings of the Annual Conference of the Academy of Marketing Science
Volume: 34
Page range: 222
Conference title: AMS 40th Anniversary Conference 2011
Location of the conference venue: Coral Gables, Fla.
Date of the conference: 24.-27.05.2011
Publisher: Dato-on, Mary Conway
Place of publication: Ruston, LA ; Cham
Publishing house: AMA ; Springer
ISBN: 0-939783-37-1 , 978-3-319-10872-8 , 978-3-319-10873-5
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management
Additional information: Bei Springer ersch. 2015

Dieser Eintrag ist Teil der Universitätsbibliographie.




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