Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten

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Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 257-258
Date of the conference: 17–19 August 2012
Publisher: Arnold, Todd J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62276-539-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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