Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships


Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten



Additional URL: http://www.msi.org/reports/customer-outcomes-of-co...
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 257-258
Date of the conference: 17–19 August 2012
Publisher: Arnold, Todd J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62276-539-3
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 257-258 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Conference or workshop publication]


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