Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value


Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian



Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual EMAC Conference
Location of the conference venue: Lisbon, Portugal
Date of the conference: 2012
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value. (2012) 41st Annual EMAC Conference (Lisbon, Portugal) [Conference presentation]


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