Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships


Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max



URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 103-104
Date of the conference: 17-19 February 2012
Author/Publisher of the book
(only the first ones mentioned)
:
Bharadwaj, Sundar
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 103-104 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. ; Red Hook, NY [Conference or workshop publication]


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