Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value

Bornemann, Torsten ; Homburg, Christian ; Schöler, Lisa

Document Type: Conference presentation
Year of publication: 2011
Conference title: Academy of Marketing Science 40th Anniversary Conference Proceedings
Location of the conference venue: Coral Gables, Fla.
Date of the conference: 2011
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

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