Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	Academy of Marketing Science 40th Anniversary Conference Proceedings
Location of the conference venue:	Coral Gables, Fla.
Date of the conference:	2011
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

BASE: Bornemann, Torsten ; Homburg, Christian ; Schöler, Lisa

Google Scholar: Bornemann, Torsten ; Homburg, Christian ; Schöler, Lisa

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