"Good" Design - A Universal Competitive Advantage?


Bornemann, Torsten ; Köstlin, Hanna



URL: http://toc.proceedings.com/12360webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 281
Date of the conference: 18-20 February 2011
Publisher: Srinivasan, Raji
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61839-064-6
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bornemann, Torsten ; Köstlin, Hanna "Good" Design - A Universal Competitive Advantage? Srinivasan, Raji AMA Educators' Proceedings 22 281 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Red Hook, NY [Conference or workshop publication]


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