"Good" Design - A Universal Competitive Advantage?

Bornemann, Torsten ; Köstlin, Hanna

URL: http://toc.proceedings.com/12360webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 281
Date of the conference: 18-20 February 2011
Publisher: Srinivasan, Raji
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61839-064-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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