"Good" Design - A Universal Competitive Advantage?

URL:	http://toc.proceedings.com/12360webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	22
Page range:	281
Date of the conference:	18-20 February 2011
Publisher:	Srinivasan, Raji
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-61839-064-6
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bornemann, Torsten ; Köstlin, Hanna

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