Between Too Much and Too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	41st Annual EMAC Conference
Location of the conference venue:	Lisbon, Portugal
Date of the conference:	2012
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

BASE: Homburg, Christian ; Imschloß, Monika

Google Scholar: Homburg, Christian ; Imschloß, Monika

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item