Using Multi-Informant Designs to Adress Key Informant and Common Method Bias

Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk

Document Type: Book chapter
Year of publication: 2013
Book title: Quantitative Marketing and Marketing Management
Page range: 81-102
Publisher: Diamantopoulos, Adamantios
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-8349-3060-6 , 978-3-8349-3722-3
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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