Using Multi-Informant Designs to Adress Key Informant and Common Method Bias

DOI:	https://doi.org/10.1007/978-3-8349-3722-3_4
Document Type:	Book chapter
Year of publication:	2013
Book title:	Quantitative Marketing and Marketing Management
Page range:	81-102
Publisher:	Diamantopoulos, Adamantios
Place of publication:	Wiesbaden
Publishing house:	Springer Gabler
ISBN:	978-3-8349-3060-6 , 978-3-8349-3722-3
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk

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