Using Multi-Informant Designs to Adress Key Informant and Common Method Bias


Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk



DOI: https://doi.org/10.1007/978-3-8349-3722-3_4
Document Type: Book chapter
Year of publication: 2013
Book title: Quantitative Marketing and Marketing Management
Page range: 81-102
Publisher: Diamantopoulos, Adamantios
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-8349-3060-6 , 978-3-8349-3722-3
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk (2013) Using Multi-Informant Designs to Adress Key Informant and Common Method Bias. Diamantopoulos, Adamantios Quantitative Marketing and Marketing Management Wiesbaden 81-102 [Book chapter]


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