Science Fiction Prototyping as a Tool to Turn Patents into Innovative Marketable Products

Zybura, Jan

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URN: urn:nbn:de:bsz:180-madoc-366029
Document Type: Conference or workshop publication
Year of publication: 2014
Book title: Workshop Proceedings of the 10th International Conference on Intelligent Environments
The title of a journal, publication series: Ambient Intelligence and Smart Environments
Volume: 18
Page range: 235-246
Conference title: Creative Science Shanghai: A Discussion About the Future
Location of the conference venue: Shanghai, China
Date of the conference: June 30 - July 1, 2014
Publisher: Augusto, Juan C.
Place of publication: Amsterdam
Publishing house: IOS Press
ISBN: 978-1-61499-410-7 , 978-1-61499-411-4
Publication language: English
Institution: Business School > Mittelstandsforschung u. Entrepreneurship (Woywode)
Subject: 330 Economics
Keywords (English): science fiction prototyping , invention , patents , technology , opportunity recognition , marketable product , commercialization
Abstract: Science Fiction Prototyping (SFP) has a lot of potential as a tool to help turn patents into innovative marketable products. The underlying assumption of this paper is that many patents from research institutions and corporations alike lie idle when it comes to their actual realization and commercialization as real products. The conceptual paper focuses on patents that are already application-centric and constitute a technology prototype. Despite technological foresight and trend analyses gaining increasing momentum and attention in theory and practice, we anticipate a lack of creativity and future context in opportunity identification following invention. Whereas traditional methods focus on product prototypes and technological foresight, context prototypes gain substantially less attention. The paper derives a conceptual framework that addresses this gap and introduces SFP as a tool to foster commercialization efforts and business innovation. Its contribution is threefold: We explore new ways of how to spot new capitalization opportunities on patents, suggest SFP as a strategic tool to provide a more structured way of creative thinking to seize future market opportunities and aim at supporting SFP as an increasingly sophisticated method in technology forecasting and future science.

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