Usability Readiness of German Software SMEs – Three Segments and their Characteristics


Werder, Karl ; Haake, Phillip ; Maedche, Alexander


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URL: https://ub-madoc.bib.uni-mannheim.de/36685
Additional URL: http://dl.mensch-und-computer.de/handle/123456789/...
URN: urn:nbn:de:bsz:180-madoc-366858
Document Type: Conference or workshop publication
Year of publication: 2014
Book title: Mensch und Computer 2014 - Tagungsband : 14. Fachübergreifende Konferenz für Interaktive und Kooperative Medien - Interaktiv unterwegs - Freiräume gestalten
Page range: 185-194
Location of the conference venue: München, Germany
Date of the conference: 31.08.2014
Author/Publisher of the book
(only the first ones mentioned)
:
Koch, Michael
Place of publication: Berlin
Publishing house: De Gruyter Oldenbourg
ISBN: 978-3-11-034415-8 , 978-3-11-034448-6
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Enterprise Systems (InES)
Business School > Wirtschaftsinformatik IV (Mädche -2015)
Subject: 004 Computer science, internet
Abstract: German small-and-medium sized software companies are facing an increasing pressure by their users with regards to usability expectations. While some software companies still heavily emphasize functional aspects of their products, others have identified the potential of usability to differentiate themselves. The study has an exploratory nature and employs cluster analysis to investigate responses of German SME software companies with a specific focus on usability. We identify three segments of companies, i.e. Usability Sleeper, Usability Executers and Usability Performers. While the first perform worst, the Usability Executers show high usability readiness with regard to software development (SD) processes. Usability Performers further separate themselves through higher employees’ expertise. Subsequent analysis of these sub-segments reveals that business sector and management support are key differentiators amongst them. For practitioners the results presented in this paper describe the characteristics of SME software companies in Germany with mature usability.

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Werder, Karl ; Haake, Phillip ; Maedche, Alexander Usability Readiness of German Software SMEs – Three Segments and their Characteristics. Open Access Koch, Michael 185-194 In: Mensch und Computer 2014 - Tagungsband : 14. Fachübergreifende Konferenz für Interaktive und Kooperative Medien - Interaktiv unterwegs - Freiräume gestalten (2014) Berlin (München, Germany) [Conference or workshop publication]
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