The Optimal Design of Hospital Advertising by Means of Conjoint Measurement

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Document Type:	Article
Year of publication:	1998
The title of a journal, publication series:	Journal of Advertising Research
Volume:	38
Issue number:	3
Page range:	35-46
Place of publication:	New York, NY
Publishing house:	Advertising Research Found.
ISSN:	0021-8499
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	650 Management

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Tscheulin, Dieter K. ; Helmig, Bernd

Google Scholar: Tscheulin, Dieter K. ; Helmig, Bernd

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