The Optimal Design of Hospital Advertising by Means of Conjoint Measurement


Tscheulin, Dieter K. ; Helmig, Bernd



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Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Journal of Advertising Research
Volume: 38
Issue number: 3
Page range: 35-46
Place of publication: New York, NY
Publishing house: Advertising Research Found.
ISSN: 0021-8499
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Tscheulin, Dieter K. ; Helmig, Bernd (1998) The Optimal Design of Hospital Advertising by Means of Conjoint Measurement. Journal of Advertising Research New York, NY 38 3 35-46 [Article]


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