Segmenting Nonprofit Stakeholders to Enable Successful Relationship Marketing: A Review

Rupp, Christine ; Kern, Sarah ; Helmig, Bernd

Document Type: Article
Year of publication: 2014
The title of a journal, publication series: International Journal of Nonprofit & Voluntary Sector Marketing
Volume: 19
Issue number: 2
Page range: 76-91
Place of publication: Malden, Mass.
Publishing house: Wiley-Blackwell
ISSN: 1479-103X
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 330 Economics
650 Management
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

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