Segmenting Nonprofit Stakeholders to Enable Successful Relationship Marketing: A Review

Rupp, Christine ; Kern, Sarah ; Helmig, Bernd

DOI:	https://doi.org/10.1002/nvsm.1492
URL:	http://onlinelibrary.wiley.com/doi/10.1002/nvsm.14...
Document Type:	Article
Year of publication:	2014
The title of a journal, publication series:	International Journal of Nonprofit & Voluntary Sector Marketing
Volume:	19
Issue number:	2
Page range:	76-91
Place of publication:	Malden, Mass.
Publishing house:	Wiley-Blackwell
ISSN:	1479-103X
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	330 Economics 650 Management
Additional information:	Online-Ressource

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