Segmenting Nonprofit Stakeholders to Enable Successful Relationship Marketing: A Review


Rupp, Christine ; Kern, Sarah ; Helmig, Bernd



DOI: https://doi.org/10.1002/nvsm.1492
URL: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.14...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: International Journal of Nonprofit & Voluntary Sector Marketing
Volume: 19
Issue number: 2
Page range: 76-91
Place of publication: Malden, Mass.
Publishing house: Wiley-Blackwell
ISSN: 1479-103X
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics
650 Management
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Rupp, Christine ; Kern, Sarah ; Helmig, Bernd (2014) Segmenting Nonprofit Stakeholders to Enable Successful Relationship Marketing: A Review. International Journal of Nonprofit & Voluntary Sector Marketing Malden, Mass. 19 2 76-91 [Article]


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