Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process


Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine


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Document Type: Conference or workshop publication
Year of publication: 2015
Book title: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA.
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 26
Page range: F-18
Date of the conference: February 13-15, 2015
Author/Publisher of the book
(only the first ones mentioned)
:
Brown, Tom
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-5108-0450-0 , 978-1-5108-0774-7
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Conference or workshop publication]


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