Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process

URL:	http://s3.amazonaws.com/media.guidebook.com/servic...
Document Type:	Conference or workshop publication
Year of publication:	2015
Book title:	AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA.
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	26
Page range:	F-18
Date of the conference:	February 13-15, 2015
Publisher:	Brown, Tom
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-5108-0450-0 , 978-1-5108-0774-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Deker, Johannes, Schuhmacher, Monika C. and Kuester, Sabine

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