Choosing a Digital Content Strategy: How Much Should be Free?


Halbheer, Daniel ; Stahl, Florian ; Koenigsberg, Oded ; Lehmann, Donald R.



DOI: https://doi.org/10.1016/j.ijresmar.2013.10.004
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 31
Issue number: 2
Page range: 192-206
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Halbheer, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item