Choosing a Digital Content Strategy: How Much Should be Free?

Halbheer, Daniel ; Stahl, Florian ; Koenigsberg, Oded ; Lehmann, Donald R.

Document Type: Article
Year of publication: 2014
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 31
Issue number: 2
Page range: 192-206
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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