Choosing a Digital Content Strategy: How Much Should be Free?

DOI:	https://doi.org/10.1016/j.ijresmar.2013.10.004
URL:	http://www.sciencedirect.com/science/article/pii/S...
Document Type:	Article
Year of publication:	2014
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	31
Issue number:	2
Page range:	192-206
Place of publication:	Amsterdam [u.a.]
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Halbheer, Daniel ; Stahl, Florian ; Koenigsberg, Oded ; Lehmann, Donald R.

Google Scholar: Halbheer, Daniel ; Stahl, Florian ; Koenigsberg, Oded ; Lehmann, Donald R.

ORCID: Halbheer, Daniel, Stahl, Florian

, Koenigsberg, Oded and Lehmann, Donald R.

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