Drivers of Brand Extension Success: What Really Matters for Luxury Brands


Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.



DOI: https://doi.org/10.1002/mar.20635
URL: http://onlinelibrary.wiley.com/doi/10.1002/mar.206...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Psychology & Marketing
Volume: 30
Issue number: 8
Page range: 647-659
Place of publication: Hoboken, NJ
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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