Drivers of Brand Extension Success: What Really Matters for Luxury Brands

DOI:	https://doi.org/10.1002/mar.20635
URL:	http://onlinelibrary.wiley.com/doi/10.1002/mar.206...
Document Type:	Article
Year of publication:	2013
The title of a journal, publication series:	Psychology & Marketing
Volume:	30
Issue number:	8
Page range:	647-659
Place of publication:	New York, NY
Publishing house:	Wiley
ISSN:	0742-6046 , 1520-6793
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.

Google Scholar: Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.

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