Transnational communication as deliberation, ritual and strategy

Brüggemann, Michael ; Wessler, Hartmut

Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Communication Theory
Volume: 24
Issue number: 4
Page range: 394-414
Place of publication: Hoboken, NJ
Publishing house: Wiley
ISSN: 1050-3293 , 1468-2885
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
School of Humanities > Medien- und Kommunikationswissenschaft (Wessler 2007-)
Subject: 320 Political science
Abstract: Globalized communication flows transcend and transformnational borders. Transnational media outlets targeting audiences around the globe, issues of global concern are subjected to border-crossing public debates, media events receive transnational attention, and public diplomacy efforts succeed—and fail—in characteristic patterns around the world. In response to these phenomena the article shows how the study of transnational communication can benefit from combining 3 theoretical perspectives that are rarely studied together: communication as deliberation, as ritual, and as strategy. Particularly in explaining the failures of transnational communication, explanatory potential often seems to lie just outside the limited vision of each of the 3 perspectives—and outside the scope of empirical analyses that are limited toWestern contexts.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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