Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.

Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 235
Conference title: AMA Summer Educators Conference 2012
Date of the conference: 17-19 Aug. 2012
Publisher: Arnold, Todd J.
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 978-1-62276-539-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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