Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights into Consumer Choice

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DOI:	https://doi.org/10.1080/01973533.2013.785399
URL:	https://ub-madoc.bib.uni-mannheim.de/38158
URN:	urn:nbn:de:bsz:180-madoc-381585
Document Type:	Article
Year of publication:	2013
The title of a journal, publication series:	Basic and Applied Social Psychology
Volume:	35
Issue number:	3
Page range:	298-315
Place of publication:	Philadelphia, Pa. [u.a.]
Publishing house:	Routledge, Taylor & Francis Group
ISSN:	0197-3533 , 1532-4834
Publication language:	English
Institution:	School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2010-)
Subject:	150 Psychology

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Genschow, Oliver ; Florack, Arnd ; Chib, Vikram S. ; Shimojo, Shinsuke ; Scarabis, Martin ; Wänke, Michaela

Google Scholar: Genschow, Oliver ; Florack, Arnd ; Chib, Vikram S. ; Shimojo, Shinsuke ; Scarabis, Martin ; Wänke, Michaela

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