Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights into Consumer Choice

Genschow, Oliver ; Florack, Arnd ; Chib, Vikram S. ; Shimojo, Shinsuke ; Scarabis, Martin ; Wänke, Michaela

Genschow-Florack-Chib-Shimojo-Scarabis-Wänke_Reaching_for_the_stars_BasAppSocPsych2013.PDF - Published

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URN: urn:nbn:de:bsz:180-madoc-381585
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Basic and Applied Social Psychology
Volume: 35
Issue number: 3
Page range: 298-315
Place of publication: Philadelphia, Pa. [u.a.]
Publishing house: Routledge, Taylor & Francis Group
ISSN: 0197-3533 , 1532-4834
Publication language: English
Institution: School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2010-)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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