The loss of the marketing department’s influence: is it really happening? And why worry?

DOI:	https://doi.org/10.1007/s11747-014-0416-3
URL:	http://link.springer.com/article/10.1007%2Fs11747-...
Additional URL:	https://www.researchgate.net/publication/273341010...
Document Type:	Article
Year of publication:	2015
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	43
Issue number:	1
Page range:	1-13
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H.

Google Scholar: Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H.

ORCID: Homburg, Christian, Vomberg, Arnd

, Enke, Margit and Grimm, Philipp H.

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