The loss of the marketing department’s influence: is it really happening? And why worry?


Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H.



DOI: https://doi.org/10.1007/s11747-014-0416-3
URL: http://link.springer.com/article/10.1007%2Fs11747-...
Additional URL: https://www.researchgate.net/publication/273341010...
Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 43
Issue number: 1
Page range: 1-13
Place of publication: New York, NY [u.a.]
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H. (2015) The loss of the marketing department’s influence: is it really happening? And why worry? Journal of the Academy of Marketing Science New York, NY [u.a.] 43 1 1-13 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item