Talented people and strong brands: The contribution of human capital and brand equity to firm value

Vomberg, Arnd ; Homburg, Christian ; Bornemann, Torsten

DOI: https://doi.org/10.1002/smj.2328
URL: http://onlinelibrary.wiley.com/doi/10.1002/smj.232...
Additional URL: https://www.researchgate.net/publication/264792268...
Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Strategic Management Journal
Volume: 36
Issue number: 13
Page range: 2122-2131
Place of publication: Chichester [u.a.]
Publishing house: Wiley
ISSN: 0143-2095 , 1097-0266
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management
Abstract: Research and managerial practice generally contend that human capital and brand equity constitute a company’s most valuable resources. Relying on similar underlying theoretical rationales, research on the value relevance of these two resources has developed in different disciplines. Combining diverse data sources, the authors examine the simultaneous effects of brand equity and human capital on firm value. In addition, they consider how much the effects of these two resources differ between services and manufacturing. Results provide evidence for a complementary relationship between human capital and brand equity and show that both resources create relatively more value in a service setting.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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