No more "Lost in Translation" by Applying Sound Symbolism in International Brand Names

Kühnl, Christina ; Mantau, Alexandra

Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Lost in translation : marketing in an interconnected world; EMAC 42nd Annual Conference, Istanbul, June 4-7, 2013; conference proceedings
Page range: 267-268
Date of the conference: 04.-07.06.2013
Publisher: Karaosmanoglu, Elif
Place of publication: Istanbul
Publishing house: Techn. Univ.
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item