No more "Lost in Translation" by Applying Sound Symbolism in International Brand Names

URL:	http://www.google.de/url?sa=t&rct=j&q=&esrc=s&sour...
Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Lost in translation : marketing in an interconnected world; EMAC 42nd Annual Conference, Istanbul, June 4-7, 2013; conference proceedings
Page range:	267-268
Date of the conference:	04.-07.06.2013
Publisher:	Karaosmanoglu, Elif
Place of publication:	Istanbul
Publishing house:	Techn. Univ.
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kühnl, Christina ; Mantau, Alexandra

Google Scholar: Kühnl, Christina ; Mantau, Alexandra

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