If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina

URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 20
Page range: 156-157
Conference title: AMA Winter Educators Conference 2009
Location of the conference venue: Tampa, FL
Date of the conference: 20.-23.02.2009
Publisher: Reynolds, Kristy
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-143-4 , 0-87757-335-2
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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