If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset

URL:	https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type:	Conference or workshop publication
Year of publication:	2009
Book title:	Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	20
Page range:	156-157
Conference title:	AMA Winter Educators Conference 2009
Location of the conference venue:	Tampa, FL
Date of the conference:	20.-23.02.2009
Publisher:	Reynolds, Kristy
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-61567-143-4 , 0-87757-335-2
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina

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