Frames, stories, and images : the advantages of a multimodal approach in comparative media content research on climate change

Wozniak, Antal ; Lück, Julia ; Wessler, Hartmut

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Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Environmental Communication
Volume: 9
Issue number: 4
Page range: 469-490
Place of publication: London [u.a.]
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1752-4032 ; 1752-4040
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
School of Humanities > Medien- und Kommunikationswissenschaft (Wessler 2007-)
Subject: 320 Political science
Abstract: This paper presents a multimodal research design for the standardized content analysis of climate change coverage in print media. The concepts of framing, narration, and visual representation are integrated into a single coding instrument that can be applied to large-scale media samples from different countries. The proposed research design combines existing measures and novel operationalization. Intercoder reliability scores are reported from a pretest covering newspaper material from Germany, India, South Africa, and the USA. Most variables can be reliably applied across these very different countries, with some exceptions in the more exploratory narrative segment of the analysis. The paper also shows how a multimodal approach to coding climate change coverage can help to avoid potentially one-sided interpretations based on single-mode approaches.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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