How to get lost customers back? : A study of antecedents of relationship revival

DOI:	https://doi.org/10.1007/s11747-007-0031-7
URL:	https://link.springer.com/article/10.1007%2Fs11747...
Document Type:	Article
Year of publication:	2007
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	35
Issue number:	4
Page range:	461-474
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Hoyer, Wayne D. ; Stock-Homburg, Ruth

Google Scholar: Homburg, Christian ; Hoyer, Wayne D. ; Stock-Homburg, Ruth

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